Digi re-brands, promises better    internet offerings

Digi Telecommunications has launched a refreshed brand identity with a brand promise to be “the enabler of digital inspiration”. Along with a new logo, it has also launched a new tagline ‘Let’s Inspire’.

The brand refresh will be rolled out across all customer touchpoints, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide. Digi’s new visual identity maintains its strong signature yellow and incorporates the Telenor logo, showing its affiliation to the latter.

In a press statement, the company said the new logo and tagline is also said to build on the data-focused operations established by the company over the last four years.

CEO Lars Norling said that the company today caters to a majority of internet customers with one in every two Digi customers having access to the internet and spending approximately three hours a day online.