DIGI targets students as their main target segments,so they come out plans to attract youngster and college students

.   

Best Prepaid Plan | Digi - Let's Inspire 
Digi still maintain best deal with their prepaid plan among competitor.  

It's more an improvement of current DiGi Postpaid 78 that offers 7GB internet data. The only different of the new DiGi Postpaid 80 plan is the additional ..

YOUR MUSIC,  YOUR WAY

Music is personal. That means enjoying your favourite sounds, how you like it, when you like it.

Digi Music Freedom app gives you the freedom to stream the music that you love from the music app of your choice, 24/7 with no data charges. Plus, get access to exclusive content, awesome contests, and cool freebies. 

Complete freedom for your music experience.

Digi has been successful in implementing their mascot by having a mascot that suits the company color-YELLOW, catchy catch phrase-"I will follow you~" and a theme song.

Digi wishing Selamat Berpusa with a new concept

Digi is a one of few brands that does seasonal promotions and wishes their loyal customers on festive seasons. 

 Digi re-brands, promises better    internet offerings

Digi Telecommunications has launched a refreshed brand identity with a brand promise to be “the enabler of digital inspiration”. Along with a new logo, it has also launched a new tagline ‘Let’s Inspire’.

The brand refresh will be rolled out across all customer touchpoints, including its website, social media channels, advertising, company infrastructures and retail outlets nationwide. Digi’s new visual identity maintains its strong signature yellow and incorporates the Telenor logo, showing its affiliation to the latter.

In a press statement, the company said the new logo and tagline is also said to build on the data-focused operations established by the company over the last four years.

CEO Lars Norling said that the company today caters to a majority of internet customers with one in every two Digi customers having access to the internet and spending approximately three hours a day online.

DiGi’s business strategy ‘ice breaking’ in the competitive telco industry

Over the last two decades the nation’s telecommunication (telco) industry has been a continuous furor of activity with players jumping on and off the bandwagon and hard pressed to have the first mover advantage in unveiling new technology and a myriad of new products.

Industry sources opined that it was a ‘natural progression’ and a logical way to capitalise on network coverage, joint capex initiatives and stronger positioning in the longhaul. They observed that over the past two decades the industry had consolidated from a hodgepodge of smaller players to the ranks of the formidable ‘foursome’.

Read more: http://www.theborneopost.com/2011/09/09/digi%e2%80%99s-business-strategy-%e2%80%98ice-breaking%e2%80%99-in-the-competitive-telco-industry/#ixzz4CqT1zbNz

Digi Telecommunications Sdn Bhd has just embarked on a rebranding exercise by introducing a new logo along with a new strategy.

According to Albern Murty, chief operating officer of Digi, the company has identified three strategic pillars on which to strengthen its business, namely by providing Internet for all at an affordable price, by being a source of inspiration for its customers and by increasing the efficiency of its operations.In recent years, the rapid growth of smartphones in this country has fundamentally changed how local telecommunications companies do business.

One of the best plan for Digi to create a good public relation and word of mouth among customers.  

This is a signature video for Digi. people used to recognize Digi by this advertisement. This video was advertise in Television advertisement. Digi creates I WILL FOLLOW U slogan to divert peoples perception toward poor network.    

DiGi’s Internet for All: From ad campaign to corporate mission

Concerned about this possibility, and believing that the Internet could be a great force for progress, the team behindIn.Tech, the technology pullout in Malaysia’s No 1 English daily The Star, crafted an ‘Internet for All’ campaign, even succeeding in getting some corporate players involved in projects to roll out access or programmes in rural areas.

The campaign was moderately successful in that aspect, and certainly very effective in getting a conversation started about the Digital Divide and methods in closing it. As more companies and government agencies began rolling out similar programmes